Sure, but how could they justify that to shareholders? Commercial suicide. Enlightened airlines (CX, Qantas, for example) are being upfront about netzero being conditional on technologies that aren't ready yet (competitively priced SAF, battery power, etc) AND committing resources towards development of those technologies. Not nearly enough, many would argue, so that's why market-oriented regulation like a higher price on carbon comes in...
Well, maybe the lower carbon footprint could be a major loyalty driver. Airlines like Air France (only 3 percent of seats are business class) or many budget airlines are doing fine without business class seats. I think what you are suggesting is that airlines do a better job of communicating the reasons for their failure to reach their carbon targets and what they plan to do in the future. What I'm suggesting is that they find a better way to achieve those targets. PR vs. ?
Yes, I am saying that but not only that. As I write in my piece, what companies do us more important than what they say. Sail that boat over here and let's discuss over beers!
A couple of recently released reports suggest that airlines could greatly reduce carbon emissions by eliminating business class. https://www.forbes.com/sites/alexledsom/2026/02/26/aviation-carbon-study-suggests-its-time-to-scrap-business-class/
Sure, but how could they justify that to shareholders? Commercial suicide. Enlightened airlines (CX, Qantas, for example) are being upfront about netzero being conditional on technologies that aren't ready yet (competitively priced SAF, battery power, etc) AND committing resources towards development of those technologies. Not nearly enough, many would argue, so that's why market-oriented regulation like a higher price on carbon comes in...
Well, maybe the lower carbon footprint could be a major loyalty driver. Airlines like Air France (only 3 percent of seats are business class) or many budget airlines are doing fine without business class seats. I think what you are suggesting is that airlines do a better job of communicating the reasons for their failure to reach their carbon targets and what they plan to do in the future. What I'm suggesting is that they find a better way to achieve those targets. PR vs. ?
Yes, I am saying that but not only that. As I write in my piece, what companies do us more important than what they say. Sail that boat over here and let's discuss over beers!
That is the plan.